Tuesday, March 26, 2013


BLOG 15 (STATE OF THE MEDIA)


After taking a good hard look at the website www.stateofthemedia.com  it became immediately apparent that no longer is the INTERNET the new kid in town (with large influence) when it comes to the media. Although the internet is still one of the key players in media, the new big player in the media game is the mobile device that uses the internet. Some mind blowing statistics that really stuck out at me what the fact that 77% of adults own a computer of some kind, 44% of adults own a smartphone!, and 18% own a tablet! To me thats mind blowing!

So, just to do some quick match here. If the US has around 314 million people and there roughly 200 million adults in the US. That means that there are over roughly over 88,000,000 smart phone being used by adults (even more with kids) and 36,000,000 tablets being used by adults! WOW.


It seems that the future of media is going to keep progressing towards even more mobile use, at least until something new comes out. The fact all point towards increased mobile usage and the children today are growing up with mobile devices unlike most adults who didn’t grow up with them. I believe the younger generations will be even more inclined to use mobile devices and new technologies.

Below is a link to my favorite page of the state of the media website and a picture that was pulled from that page with all the mobile data neatly presented on it.

“A NEW ERA OF THE DIGITAL REVOLUTION”


LINK:



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