BLOG 2 "MEDIA CONVERGENCE"

In the video below titled Media Convergence by CBS, Jeff Greenfield explains that over the last 20 years there has been an extreme evolution in the delivery of news and media. Before the evolution people used television and paper as their primary means to receive the news and these methods accounted for 70% of how people receive their news. Now days, the Internet is the primary delivery platform and has assisted in the reduction of older delivery methods of news and media consumption (according to the video) which is now only 30%. 

Jeff Greenfield mentions at the end of the video that a love of story telling, clear vivid language, and a respect for history are essential in the delivery of news and that is how CBS has remained a credible and popular news source to this day.

I agree with MR. Greenfield. Credible news and media should always take these factors into account and without them, there really isn't a sure way to receive honest and well constructed news. However, there is an issue with this concept. The internet has billions of users, social media sites have hundreds of millions of users and news/media can also now be instantly be delivered via dozens of methods to mobile devices. The issue lies in the fact that not everyone who publishes or posts news and media know or even care about these factors that MR. Greenfield has mentioned. Honest and credible news isn't always the agenda of people and some people just don't care. Furthermore, its apparent the even the more credible news agencies have begun using less than honest stories to play into the agencies own agendas. 

The bad news is that the credibility of news will only get worse with time and there isnt much WE can do about it.

The good news is that having knowledge on this issue and evolution of media can keep you aware of the possible discrepancies in the news your are receiving and remind you to be open minded and possibly view the same news from multiple sources. 

(MEDIA CONVERGENCE, CBS NEWS "01 FEB 2009")
Video LINK:
http://www.youtube.com/watch?v=JdJlyh76dEc