BLOG 6 “THE DEATH OF THE NEWSPAPER”
This has been a topic of debate for years since the inception of E-reader devices. An E-reader is a device that can display digital images of books and magazines. These readers can come in many shapes, sizes and formats. Some of the more popular readers today for reading magazine are called tablets. These tablets primarily have either Android or Apple operating systems on them and are basically flat portable computers.
I agree John Temple (former editor and publisher of The Rocky Mountain News) (see video below) that the news paper will not die out. But, I believe it has significantly lost revenue and its reader base in the last 5 years and will slowly continue to do so. At a minimum, it will slowly continue to loose its “paper format” readers. I believe there is 3 reasons for this: competition, price, and convenience. With such a large amount of web users and tablet users, the digital newspaper is slowly taking over and because of the simplicity (compared to printing) of creating digital newspapers and magazines, there are many more people in this field creating mediums for reading the news. This is reducing the number of people reading the larger newspapers news and is also driving down the price of the newspaper itself. If you look at the iTunes app store, there is now a section just for news papers and news. That section has thousands of news mediums and the cost is incredibly cheap.
In order for the large companies to stick around, they need to be competitive in the digital market. And, thats exactly what they are trying to do. evolution is important for any business but right now, the newspapers are really needing to evolve fast or they could possibly go out of business.